In the past month of June, Antarr joined forces with the Continente Card in the “Save the Planet!” initiative, aiming to promote more sustainable habits among its users. Through the Continente Card app, users had the opportunity to take part in sustainable challenges and earn points. For every 10 points earned, the Continente Card and Antarr committed to planting a tree, thus emphasizing the importance of expanding and preserving forests.

The primary goal of this initiative was to raise awareness among users about the significance of forests in maintaining the planet’s balance and, at the same time, encourage the adoption of more conscious choices when purchasing environmentally friendly products.

The strong participation of Continente Card users in this challenge ensured the planting of 15,000 trees that Antarr will carry out during the 2023/2024 planting season.

For more information about this initiative, please visit the initiative’s website here.

Antarr is an organization focused on investing in Biodiverse Productive Forests with the goal of creating environmental, social, and economic value through the revaluation of Natural Capital.